Former Foursquare exec launches a NYC-based mentorship engine

By Anthony Noto  – Reporter, New York Business Journal

Startups are too often focused on vanity metrics rather than on what's best for the business long-term.

That's according to former Foursquare President Steven Rosenblatt.

Since leaving New York-based Foursquare, Rosenblatt launched a "mentorship engine" to make sure startups avoid pitfalls like the ones that plagued Uber or, worse, Theranos.

"Our real ambition is that the companies we work with don't make those same mistakes down the road," he recently told Forbes, adding that he would like to help founders navigate major platforms like Amazon.com Inc. (Nasdaq: AMZN), Apple Inc. (Nasdaq: AAPL), Facebook (Nasdaq: FB), and Alphabet Inc. (Nasdaq: GOOG).

"Understanding how to work with them or build companies that compete with them is exactly where we can help," he added. Read More

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